The more-seeing effect means that the more people meet each other, the stronger the mutual affection.

Have you ever encountered such a situation, some people you are not familiar with her originally, and have no good feelings for her, but because she dangles in front of your eyes every day, chatting with you, over time you feel that this person is not good enough. No matter how annoying, on the contrary, the favorability will gradually increase. Because the multi-seeing effect is "causing trouble", it changes your view and attitude towards a person.

In the past few years, commercialization indicators forced many companies to make a feature with extremely poor user experience-opening activity push for users by default. Turning on push for the user by default means that if the user does not actively turn off the push switch, the number of times and opportunities for the APP to be exposed in the user's mobile phone notification bar will increase, and the business revenue will be more impressive.

In fact, both products and operations know that such a user experience is not good, but they still insist on developing this feature. It is a fallacy of product & operation to deceive yourself that users will slowly adapt when they are bored. In the final analysis, push is turned on by default, and I still hope that the product content can be seen by every dear user.

Peak-end effect

The peak-end law states that if the experience is pleasant at the peak and at the end of an experience, then the feeling of the entire experience is pleasant.

I shared a case in a previous video open class:

Why do movie theaters engage in the activity of "getting buns while watching a movie", and the bun-getting link is set after the audience finishes watching the movie, not before watching the movie?

The reason is obvious. The student who designed the event is a master user operation and knows how to use the peak-to-end effect to give users a viewing experience that exceeds expectations. Just imagine what might happen if the buns were delivered before the movie started?

The audience may complain that the buns are unpalatable, and then feel that the movie becomes ugly, which affects their overall viewing effect; it is also possible to encounter audiences with large appetites, who do not feel hungry without eating the buns, but feel hungry after eating the buns, As a result, my stomach was grumbling and uncomfortable all the time when I watched the movie, and I didn't know what the movie was about at all;

On the contrary, when the buns are distributed after the audience watching the movie, the whole experience is completely different. Originally, the user was going to eat after watching the movie, and you happened to send buns, which is simply beyond the user's psychological expectations. The user was moved to think that you knew him very well - know that he is hungry, give him buns, and the big The probability will be spread to the friends around Amway Cinema, and