Deciding which marketing channel is best for your ecommerce business can be tricky. There are a lot of different ways to do this, and let's be honest, there are pros and cons to each.

In this article, we will explore two marketing strategies that have a very positive impact on e-commerce retailers. Email Marketing Maybe you're already familiar with it and using it, but we'll also explore a lesser-used strategy for SMS marketing.

We'll start by exploring what they are, giving you the pros and cons of both, and exploring whether these two marketing pillars can work together. As a good measure, we'll also highlight some good examples so you can replicate them for your ecommerce business.

What is Email Marketing?

Email marketing allows you to communicate electronically with existing and potential customers.

This is an essential tool for your business, and it can help you create email marketing campaigns to boost your brand, introduce new product lines, highlight sales, or simply help you build relationships between your business and customers.

To do email marketing well, you need to consider the following elements.

design

content

Report

A/B testing

Cracking email designs can be tricky if you're just getting started, especially if you don't have any design experience.

This is where the right email software can come in handy. At ecommerce-platforms.com, we are Sendinblue (read our Sendinblue review ).

Sendinblue enables you to quickly create professional designs through its drag and drop editor. They have a huge library of email templates, or, if you're feeling brave, you can design one from scratch.

sendinblue email marketing